PRIVACY POLICY

Introduction

PAGANA Studio ("we," "us," "our," or "Company") is committed to protecting your privacy and ensuring you have a positive experience on our website and when engaging with our professional photography services. This Privacy Policy explains how we collect, use, disclose, and safeguard your information in accordance with the Data Protection Act 2018 (c. 12) (UK) and the retained EU Law equivalent of the General Data Protection Regulation (UK GDPR).

This policy applies to all information collected through our website, our professional services, email communications, and other interactions with PAGANA Studio. Please read this Privacy Policy carefully. If you do not agree with our policies and practices, please do not use our services.

Data Controller

Responsibility and Contact Details

PAGANA Studio operates as a sole proprietorship, registered and trading in England and Wales. We are the Data Controller responsible for your personal data under data protection legislation.

• Entity Name: PAGANA Studio (trading name of Danhofer Ltd)
• Email Address: dropme@pagana.co.uk
• Address: Design Centre, Chelsea Harbour, London, SW10 0XF, United Kingdom
• Business Registration: England and Wales

For all data protection enquiries, privacy concerns, or to exercise your data subject rights, please contact us using the details provided above.

Data Collection

Data Provided Directly by You

When you engage with PAGANA Studio services or communicate with us, we may collect:

• Full name, telephone number, and email address
• Postal address, property information, and location details
• Payment information, including invoicing details
• Details regarding your photography session requirements and preferences
• Photographic content created during professional sessions (with your explicit consent)
• Communications, including enquiry content, correspondence, and feedback

Data Generated Automatically

When you visit our website, we automatically collect certain technical information:

• IP address and device identifier
• Browser type and version, operating system
• Pages visited, time spent on each page, referral source
• Cookie identifiers and local storage data
• Geolocation data (approximate, based on IP address)

Legal Basis for Data Processing

We process your personal data only where we have a lawful basis to do so under the UK GDPR:

Contract Performance (Article 6(1)(b))

We process your personal data as necessary to perform photography services, including booking confirmations, session scheduling, payment processing, and delivery of edited images.

Legal Obligation (Article 6(1)(c))

We may process personal data where required by applicable UK law, including tax legislation and accounting requirements.

Legitimate Interests (Article 6(1)(f))

• Improving our website functionality and user experience
• Preventing fraud and ensuring transaction security
• Marketing and promotion of our services (where you have not opted out)
• Managing client relationships and delivering professional services

Consent (Article 6(1)(a))

Where we require your explicit consent to process personal data, we will request this in advance. You may withdraw consent at any time.

How We Use Your Personal Data

Service Delivery

• Processing your booking request and confirming your photography session
• Collecting payment and managing invoicing
• Scheduling your session and communicating essential details
• Delivering edited photographs and session materials

Client Communication

• Responding to your enquiries and requests
• Sending session reminders, confirmations, and updates
• Notifying you of changes to our terms or services

Photographic Content

Photographs taken during your session are your property unless otherwise agreed. PAGANA Studio retains the right to use photographs for portfolio display and professional marketing purposes only with your explicit written consent.

Sharing Your Personal Data

PAGANA Studio does not sell, rent, or trade your personal data with third parties for marketing purposes. We may share your data in the following limited circumstances:

Service Providers

We may share your data with carefully selected third-party service providers including payment processors, email delivery services, and website hosting companies. These providers are contractually bound to process data only as necessary.

Legal Compliance

We may disclose your personal data where required by law, court order, or regulatory authority, including HMRC for tax purposes.

Data Retention and Deletion

Client Information

Contact details and booking information are retained for three months following completion of your photography session. After this period, your personal data is securely deleted.

Payment and Financial Records

Invoicing records are retained for six years in accordance with UK tax legislation (Income Tax Act 2007), then securely deleted.

Photographic Content

Raw image files are retained for three months following session completion, then permanently deleted. Only edited images delivered to you remain in your possession.

Your Right to Deletion

You may request deletion of your personal data at any time, subject to legal exceptions. Such requests will be honoured within thirty calendar days.

Cookies and Tracking Technologies

Our website uses cookies and similar tracking technologies to enhance your browsing experience.

Types of Cookies Used

• Essential Cookies: Necessary for website functionality, including session management. These cannot be disabled.
• Analytics Cookies: Collect anonymous data regarding website usage to improve our site.
• Marketing Cookies: Enable personalised content and tracking of campaign effectiveness.

Local Storage

Our website uses browser local storage to track whether you have dismissed our promotional popup within a 24-hour period. This data is stored locally on your device only.

Your Data Protection Rights

Under the UK GDPR and Data Protection Act 2018, you have the following rights:

Right of Access (Article 15)

Request a copy of all personal data we hold about you, provided within thirty calendar days.

Right to Rectification (Article 16)

Request correction of inaccurate or incomplete personal data.

Right to Erasure (Article 17)

Request deletion of your personal data, subject to legal exceptions.

Right to Object (Article 21)

Object to marketing communications or processing based on legitimate interests. We will cease such processing immediately upon your request.

Data Security and Protection

PAGANA Studio implements comprehensive technical and organisational security measures to protect your personal data.

Security Measures

• Encrypted communication protocols (HTTPS) for all data transmission
• Secure password protection for all accounts and systems
• Access controls limiting data availability to authorised personnel only
• Secure deletion procedures for data no longer required
• Professional liability insurance protecting against data loss

Third-Party Links and External Websites

Our website may contain links to external websites and social media platforms. PAGANA Studio is not responsible for the privacy practices or content of these external resources.

Our social media presence (including Instagram) is maintained independently. Data collection through social media platforms is governed by the respective platform's own privacy policies.

Changes to This Privacy Policy

PAGANA Studio may update this Privacy Policy periodically to reflect changes in our data processing practices or legal requirements. The date of last revision is indicated at the top of this document.

Substantial changes will be communicated via email or prominent notice on our website. Continued use of our services following notification constitutes acceptance of the updated policy.

Contact Information

For inquiries regarding this Privacy Policy or to exercise your data protection rights, please contact:

PAGANA Studio

• Email: dropme@pagana.co.uk
• Address: Design Centre, Chelsea Harbour, London, SW10 0XF, United Kingdom
• Telephone: +44 7356 028313

Data Protection Authority

• Website: www.ico.org.uk
• Telephone: 0303 123 1113
• Address: Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF